Yesterday, January 30, was a massive day for us.
It marked the 1-Year Anniversary of Skin Revealing, our dedicated skincare line. It’s been 365 days of focusing on barriers, hydration, and skin health.
But if you were watching our site yesterday, you noticed we didn’t just cut a cake. We launched something brand new. And surprisingly... we launched it under Keyt Beauty Cosmetics, not Skin Revealing.
Meet the Glossy Lip Treatment with SPF 30.
The Perfect Birthday Present
We felt the best way to celebrate our skincare anniversary was to bridge the gap. We wanted to take the philosophy of Skin Revealing (actual results, clean ingredients) and inject it into a Keyt Beauty makeup staple.
Think of this launch as the love child of our two lines: It has the soul of a treatment, but the vibe of a high-gloss cosmetic.
The "Identity Crisis" (Solved)
When we were formulating this, we had a debate.
Exhibit A: It has Titanium Dioxide (mineral SPF), Apple & Lemon Extracts (antioxidants), and Shea Butter (healing). By definition, that is skincare.
Exhibit B: It has a high-shine finish, juicy tints, and looks amazing with a full face of glam.
Ultimately, we decided that just because something is "good for you" doesn't mean it has to be boring. We placed it in the Keyt Beauty family because we want you to wear it like makeup—reapplying it not just because you have to for sun safety, but because it looks fire.
The Receipt: What’s Inside?
Since this is Unfiltered, let’s look at why this formula is special. We didn’t settle for a waxy SPF stick.
Mineral Protection: We used Titanium Dioxide for a physical barrier against UV rays. No chemical absorption, just a gentle shield.
The Superfoods: We infused it with Apple and Lemon Fruit Extracts to brighten and smooth texture, plus Aloe to soothe wind-chapped lips.
The Texture: A blend of Jojoba, Safflower, and Soybean Oils ensures it glides on like a luxury gloss—never sticky, never chalky.
The Scent: A warm, subtle Vanilla.
The Shade Lineup
We dropped 4 shades yesterday. Two are permanent, and two are limited edition party favors.
Clear: The universal essential. Glass skin in a tube.
Pink: A soft, clean-girl rosy tint.
Red (LIMITED EDITION): A sheer, juicy cherry. Grab this while you can.
Brown (LIMITED EDITION): A sheer cocoa that nails the 90s aesthetic. Also limited run.
Happy Birthday to Us (And You)
If you haven't grabbed yours yet, now is the time. We created this to be the only lip product you need in your bag—treating your lips while making them look their best.
Here’s to another year of good skin and great makeup.
Comment (1)
These looks amazing!! Can’t wait to tryyyy